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Click below for the draft course outline>>
Click below for the Year 11 SCSA Design Syllabus>>
Design Photography
‘Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.’ Paul Rand
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DESIGN ATAR : promotes Design Thinking
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Unit 1 – Product design
Students learn that the commercial world is comprised of companies requiring consumer products, services and brands for a particular audience. They are introduced to the concept of intellectual property. They create products/services, visuals and/or layouts with an understanding of codes and conventions. They use relevant and appropriate production skills and processes, materials and technologies relevant to the design.
- Photography: magazine design, fashion label design, fashion photography, billboards, still life photography, product advertisements, product catalogue, landscape photography, food photography/styling
Unit 2 – Cultural design
Students learn that society is made up of different groups of people who share diverse values, attitudes, beliefs, behaviour and needs and that different forms of visual communication transmit these values and beliefs. Students are encouraged to create designs that link to a culture or sub-culture and are introduced to ethical issues concerning representation. Students develop a design process with an understanding of codes and conventions. They analyse communication situations and audience. They define and establish contemporary production skills and processes, materials and technologies.
- Photography: festival posters, band promotions, portrait, formal portrait, photography social/cultural documentary, community/social photographic studies, fashion campaign poster, self-image, family portrait album, band poster design, stereotype, montage photography
