Non-Western Cultural Context
Do Australian adverts have a specific aesthetic?
What techniques are often used?
What ICONS can you identify in the Lamb ad? Icons collated and repeated form what can be known as a Cultural Index.
What Icons would you expect to see in an ad made in Australia for an Australian Market?
Do we in Australia ‘read’ advertising differently than other cultures?
How do we respond to other countries adverts?
Do certain cultural contexts use different Aesthetics?
What Design Elements and Principals are applied in the below imagery?
Who would be the intended audience? What appeals are being made?
Can we make decisions on and give value to these media products if we are not 100% sure of the cultural significance?
Let’s attempt to decode the following;
For example;
- What is being advertised? Who is promoting it?
- What Design Elements & Principals are applied?
- How is Colour used?
- What Gestalt principals can be applied?
- What audience appeal techniques are used?
- How is the Design solution culturally specific?
- What is being advertised? Who is promoting it?
- What Design Elements & Principals are applied?
- How is Colour used?
- What Gestalt principals can be applied?
- What audience appeal techniques are used?
- How is the Design solution culturally specific?
- What is being advertised? Who is promoting it?
- What Design Elements & Principals are applied?
- How is Colour used?
- What Gestalt principals can be applied?
- What audience appeal techniques are used?
- How is the Design solution culturally specific?
- What is being advertised? Who is promoting it?
- What Design Elements & Principals are applied?
- How is Colour used?
- What Gestalt principals can be applied?
- What audience appeal techniques are used?
- How is the Design solution culturally specific?
