Summary of
In class annotation of the above image using;
DEP
Values, Beliefs & Lifestyle Choices
Persuasive techniques
Connotations:
JPG-Fashion designer, also has perfume. Coke bottles look like JPG perfume bottles. JPG known for cheeky/playful style
Connotations to image -playful active dancing aspirational body image /thin/healthy? body conscious
Values: freedom, attainment and display of cultural status symbols, being attractive/slim
Beliefs: status & power in symbols= designer objects, thinness, friendship, aesthetics being on trend?
Lifestyle choices: hipster, confident- out going, youth, relaxed, having fun socialising
DEP- line shape colour, unity, continuation
visual hierarchy- tricolore stripes ( black substitute for blue) Black as symbol of fashion & alternative culture- edgeness
NB: use of the record cover homage appeals to early adopters– valuing new- first – value & status underground – pre mainstream- one upmanship/competition ?
Foucaults theorys: Knowledge= power = cultural capital & cultural currency = status
Being in the ‘know’= Cultural status
Adverts Uses Humour & Metaphor (via record covers)
Click below for the Persuasive Techniques PDF
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